What we use ourselves, you can buy too
Shazzoo builds custom software. Along the way we built tools we needed ourselves because what existed wasn't good enough. Those tools are now available on their own — and they are the most honest proof of what we can do.
Content Studio
One family, two products that work independently and strengthen each other.
What your site runs on
A full content system without the ballast: pages, multiple languages, permissions, a web shop and integrations with your own systems. Fast, and from one party.
What needs to be written
Analyses your market and your buyer's decision, and only then determines the content. Publishes in Core CMS — and through a plugin in WordPress too.
What connects it to your systems
Realworks, Claude and interactive maps. We build them; you are welcome to build one yourself.
How the two relate to each other
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01
The Engine decides what you write about
Market analysis and buying motives first, only then a content plan. Not the other way round, as with a keyword list.
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02
Core CMS is where it ends up
But it doesn't have to: are you on WordPress, then the Engine publishes there through the plugin. You don't have to switch systems first to get started.
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03
The plugins connect it to your own systems
From estate agency software to your own ERP. That is where our custom work and our products meet.
Half an hour costs you nothing
Tell us which process takes the most manual work. We will tell you honestly whether AI is the right answer — and sometimes the answer is: fix your integration first. Then you have that too, without an invoice.